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Mid-Florida Jeep Club's Jeep Beach 2014 Rocks The Records For BRC

September 24, 2014 3:52 PM

DAYTONA BEACH, FL (September 24, 2014) -- This year broke all the records for the MidFlorida Jeep Club and their Jeep Beach event - record registrations; record Jeep numbers; record smiles; and record-breaking donations to charities. This year the BlueRibbon Coalition received an incredible donation of $30,000 to help save trails and keep our off-road sports alive, nationwide.
Del Albright, Director of Operations was nearly speechless!  "This could not have come at a better time.  BRC depends on supporting clubs and individuals, and wow, Jeep Beach just plain knocked our socks off!  We thank each and every member of the MidFlorida Jeep Club, all their supporters and partners, and all the attendees who made this such a huge, record-breaking success; you have made a tremendous impact to our efforts."

Over 1300 Jeeps paraded down and back on the Daytona Beach; more than 2700 Jeeps hit the obstacle courses built by the club in the Daytona Speedway Infield; hundreds of happy wheelers invaded the host hotel; and someone counted over 8000 folks (spectators, vendors, participants, club members, etc.) hanging around for the fun on Speedway day. 
BFGoodrich Tires and Rugged Ridge were the Title Sponsors this year (again), and the list of participating businesses/vendors is huge!  A lot of folks jumped in to make this event memorable in many ways.

Milli Rice of the MFJC is the Event Director and has been for the last 6 years. With her team, she has doubled the event participation and proceeds nearly each year.  "Our club gets in and gets it done," Milli said. "I am so proud of the volunteers who work so hard to make Jeep Beach the huge success it has become," Milli concluded.
Jeep Beach offers the fun of a Photo Scavenger Hunt; Meet and Greet; Cruise-In, Beach Parade, Obstacle Course, and so much more.  Yes, this is a Jeep only event, and you can pretty much bet you'll not see a bigger collection of Jeeps in one parking lot like you do on Saturday during the obstacle course in the Speedway.
Del and Stacie Albright from BRC attend Jeep Beach every year and support the club with their event.   Del had this to say: "I continue to be amazed at what a handful of dedicated volunteers can do like the awesome team that makes Jeep Beach happen; and Jeep Beach is about the most unique event out there.  The Mid-Florida Jeep Club has proven how one club can make a difference in this world!"

Last year the club was able to donate a little over $85,500 amongst their charities. This year, their donations will be over $150,000 throughout the year as a result of the event. That is over a 175% increase!

Charity donations included:

  • Boys and Girls Club $63,000
  • The Blue Ribbon Coalition $30,000
  • Hope Reins $15,700
  • Pawsabilities $7,800
  • Ronald McDonald House $7,800
  • Sheriff's Youth Ranch $7,800
  • Excellence in Education $7,000
  • Lacey Pate $5,000
  • The remaining $10,000 (approximately) to support Local Jeep Club events (events put on by The Orlando Jeep Club, Ocala Jeep Club, Southern Sands, Matanzas Jeep Club and Jacked Up Jeep Club to name a few).

Jeep Beach 2015 dates will be announced soon. Put it on your bucket list. Check out the whole package at


The BlueRibbon Coalition (BRC) is a national non-profit organization that champions responsible recreation and encourages a strong conservation ethic and individual stewardship, while providing leadership in efforts to keep outdoor recreation alive and well -- all sports; all trails.  With members in all 50 states, BRC is focused on building enthusiast involvement with organizational efforts through membership, outreach, education and collaboration among recreationists.
1-800-BLUERIB -  www.BlueRibbonCoalition.Org.

May 31, 2016 3:24 PM
Some of the many historic OHV routes in the Pine Nut Mountains

BOISE, ID (May 31, 2016) -- Coalition (BRC), a national trail-based recreation group, today slammed recent decisions that would severely restrict off-highway vehicle (OHV) events and trail improvements in many areas in eastern California and Nevada.  The changes, in the name of sage grouse management, were demanded by a handful of preservationist special interest groups.

November 23, 2015 3:16 PM
Associated Image

MISSOULA, MT (November 23, 2015) --Various organizations, led by the Ten Lakes Snowmobile Club, have filed a lawsuit challenging U.S. Forest Service planning efforts on the Kootenai and Idaho Panhandle National Forests.  The complaint, filed on November 12, 2015, in federal court for the U.S.

November 23, 2015 10:38 AM

POCATELLO, ID (November 23, 2015) – Early last week, the BlueRibbon Coalition/ joined with other recreation groups in a letter sent to the U.S. Bureau of Land Management (BLM) in support of a balanced approach to managing public lands as part of the Moab Master Leasing Plan.

The letter addressed to BLM serves as formal comments from OHV stakeholders.  It also represents an effort between motorized and non-motorized recreation groups working together for the protection of outdoor recreation resources on public lands.

[Press Room Archive]